Mission and Vision
- Company Name | Seoul Tourism Organization
- Company Type | Public-private joint venture entity
- Enabling Acts | The Ordinance on the Establishment and Operation of the Seoul Tourism Organization
- Date Established | February 4th, 2008
- Establishment Capital | 20,700,000,000 Won
- To have Seoul’s tourism and MICE industries be at world-class standards by retaining professional human resources. STO was established as a joint venture company between the private sector and the Seoul Metropolitan Government.
- To seek efficiency in the city of Seoul’s marketing projects, ensure their sustainability, and to find a healthy balance between public interests and profitability.