Seoul Tourism Organization

Mission and Vision

  Company Overview


  • Company Name  | Seoul Tourism Organization
  • Company Type    | Public-private joint venture entity
  • Enabling Acts      | The Ordinance on the Establishment and Operation of the Seoul Tourism Organization
  • Date Established | February 4th, 2008
  • Establishment Capital | 20,700,000,000 Won



    • To have Seoul’s tourism and MICE industries be at world-class standards by retaining professional human resources. STO was established as a joint venture company between the private sector and the Seoul Metropolitan Government.
    • To seek efficiency in the city of Seoul’s marketing projects, ensure their sustainability, and to find a healthy balance between public interests and profitability.

  STO Vision・Strategy